Opinion Leader Communication Networks in Forming Public Opinion on the 100-Day Performance of President Joko Widodo and Vice President Ma'aruf Amin on Twitter

  • Indri Wisudawati Patiung Brawijaya University, Malang, Indonesia
  • Reza Safitri Brawijaya University, Malang, Indonesia
  • Maulina Pia Wulandari Brawijaya University, Malang, Indonesia
DOI: https://doi.org/10.54783/ijsoc.v4i4.581
Keywords: Big Data, Communication Network, Opinion Leader, Twitter, Politics.

Abstract

The role of social media such as Twitter can be a means of public space to provide criticism of political activities so that political issues on Twitter have a significant impact on how the public perceives political developments in government. This study aims to find out the most influential people or Twitter accounts in the process of forming public opinion. And to identify the communication network that exists between opinion leaders through accounts on social media Twitter regarding the issue of the 100 days of the performance of the Jokowi-Ma'ruf Amin Government. This study uses exploratory research methods with the help of Big Data analysis. This study wants to show that there is a communication network between opinion leaders that is formed so that it can influence the process of forming public opinion. Based on the research results, the communication network between opinion leaders is divided into two, namely the coalition camp and the opposition camp. The coalition and opposition camps have a close or distance relationship that is intertwined based on the political background of each actor. As well as analysis of conversations on Twitter, it shows that 100 days of Jokowi's performance has reaped many pros and cons, both opinion leaders and public opinion

References

Ari S., & Achmad J. (2021). Critical Narrative of Opinion Leaders in the COVID-19 Vaccine Policy. Journal of Communication Research, 12, (38 – 54).

Borge Bravo, R., & Esteve Del Valle, M. (2017). Opinion Leadership in Parliamentary Twitter Networks: A Matter of Layers of Interaction?. Journal of Information Technology & Politics, 14(3), 263-276.

Bosch, B., & Moy, P. (2013). Theories of Public Opinion. University of Nebraska.

Brossard, D., & Scheufele, D. A. (2013). Science, New Media, and the Public. Science, 339(6115), 40-41.

Casero-Ripollés, A. (2021). Influencers in the Political Conversation on Twitter: Identifying Digital Authority with Big Data. Sustainability, 13(5), 2851.

Chadwick, A. (2006). Internet politics: States, citizens, and new communication technologies. Oxford University Press, USA.

Eriyanto. (2022). Communication Network Analysis: New Strategies in Communication Science and Other Social Science Research. Jakarta: Kencana

Goertz, G., & Mahoney, J. (2012). Causal models. Chapter 4 in a Tale of Two Cultures: Qualitative and Quantitative Research in the Social Sciences.

Khan, N. S., Ata, M., & Rajput, Q. (2015, December). Identification of Opinion Leaders in Social Network. In 2015 International Conference on Information and Communication Technologies (ICICT) (pp. 1-6). IEEE.

Lewis, S. C., Zamith, R., & Hermida, A. (2013). Content Analysis in an Era of Big Data: A Hybrid Approach to Computational and Manual Methods. Journal of Broadcasting & Electronic Media, 57(1), 34-52.

Matusitz, J. (2007). The Implications of the Internet for Human Communication. Journal of Information Technology Impact, 7(1), 21-34.

Mulyana, D. (2013). Communication Research Methods: Examples of Qualitative Research with a Practical Approach. Bandung: PT. Rosdakarya youth.

Napoli, P. M. (2011). Audience Evolution: New Technologies and the Transformation of Media Audiences. Columbia University Press.

Park, C. S. (2013). Does Twitter Motivate Involvement in Politics? Tweeting, Opinion Leadership, and Political Engagement. Computers in Human Behavior, 29(4), 1641-1648.

Perse, E. M., & Lambe, J. (2016). Media Effects and Society. Routledge.

Resseffendi. (2010). Research Methods. NASPA Journal.

Stieglitz, S., & Dang-Xuan, L. (2012, January). Political Communication and Influence through Microblogging--An Empirical Analysis of Sentiment in Twitter Messages and Retweet Behavior. In 2012 45th Hawaii International Conference on System Sciences (pp. 3500-3509). IEEE.

Sumardjo, R., Sarwoprasodjo. S, & Lubi, DP (2021). Communication Network Patterns in Grass Boot Political Participation (Netnographics Study of Twitter Social Media in Actions Defending Islam). Journal of Communication and Media Studies. ISSN: 1978-5003.

Suratnoaji, C., Arianto, I. D., & Sumardjijati, S. (2018). Strength Map of Presidential Candidates 2019 in Indonesia Based on a NodeXL Analysis of Big Data from Twitter. Asian Journal for Public Opinion Research, 6(1), 31-38.

Tsou, M. H. (2015). Research Challenges and Opportunities in Mapping Social Media and Big Data. Cartography and Geographic Information Science, 42(sup1), 70-74.

Widyawati, N, (2021). COVID-19 on Twitter: Conversation Topics and Actors. Journal of Society and Culture, 23.

Xu, Q., Yu, N., & Song, Y. (2018). User Engagement in Public Discourse on Genetically Modified Organisms: The Role of Opinion Leaders on Social Media. Science Communication, 40(6), 691-717.

Published
2022-11-21
How to Cite
Patiung, I. W., Safitri, R., & Wulandari, M. P. (2022). Opinion Leader Communication Networks in Forming Public Opinion on the 100-Day Performance of President Joko Widodo and Vice President Ma’aruf Amin on Twitter. International Journal of Science and Society, 4(4), 357-365. https://doi.org/10.54783/ijsoc.v4i4.581
Issue
Vol 4 No 4 (2022): International Journal of Science and Society (IJSOC)
Section
Articles

Copyright (c) 2022 International Journal of Science and Society

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Ownership of copyright
The copyright in this website and the material on this website (including without limitation the text, computer code, artwork, photographs, images, music, audio material, video material and audio-visual material on this website) is owned by IJSOC and its licensors.
 
Copyright license
IJSOC grants to you a worldwide non-exclusive royalty-free revocable license to:
   - view this website and the material on this website on a computer or mobile device via a web browser;
   - copy and store this website and the material on this website in your web browser cache memory; and
   - print pages from this website for your  use.
   - All articles published by Academic Journals are licensed under the Creative Commons Attribution 4.0 International License. This permits anyone to copy, redistribute, remix, transmit and adapt the work provided the original work and source is appropriately cited.
IJSOC does not grant you any other rights in relation to this website or the material on this website.   In other words, all other rights are reserved.
For the avoidance of doubt, you must not adapt, edit, change, transform, publish, republish, distribute, redistribute, broadcast, rebroadcast or show or play in public this website or the material on this website (in any form or media) without  appropriately and conspicuously citing the original work and source or ACADEMIC JOURNALS prior written permission.  
 
Permissions
You may request permission to use the copyright materials on this website by writing to compliance@ijsoc.goacademica.com.
 
Enforcement of copyright
IJSOC takes the protection of its copyright very seriously.
 
If IJSOC discovers that you have used its copyright materials in contravention of the license above, IJSOC may bring legal proceedings against you seeking monetary damages and an injunction to stop you using those materials.  You could also be ordered to pay legal costs.
 
If you become aware of any use of IJSOC' copyright materials that contravenes or may contravene the license above, please report this by email to Compliance@ijsoc.goacademica.com.
 
Infringing material
If you become aware of any material on the website that you believe infringes your or any other person's copyright, please report this by email to Compliance@ijsoc.goacademica.com.