Systematic Analysis of the Influence of Green Product Innovation on Sustainable Competitive Advantage in the Food Industry Sector
Abstract
This study aims to analyze the relationship between Green Product Innovation (GPI) and sustainable competitive advantage (SCA) in the context of MSMEs in the food sector in West Java. The approach used is the Systematic Literature Review (SLR) of 30 selected scientific articles from various international databases. The results of the analysis show that the main indicators of GPI include environmentally friendly product design, use of sustainable raw materials, green processing technology, and ecological packaging. The dominant dimensions of SCA include cost advantage, product differentiation, customer loyalty, sustainable innovation, and corporate image (green image). Most of the literature supports a positive relationship between GPI and SCA through the mechanisms of operational efficiency, increased brand value, and market attractiveness. There is a theoretical gap due to the lack of integration between GPI and classical strategy frameworks such as Resource-Based View (RBV) and Porter's Generic Strategies. This study provides practical contributions to the food industry through recommendations for systematic adoption of GPI, as well as theoretical contributions in strengthening the resource-based sustainability model. Further research is recommended to use quantitative and longitudinal approaches to deepen the understanding of the causal relationship between these key variables.
References
Afum, E., Sun, Z., Agyabeng-Mensah, Y., & Baah, C. (2023). Lean production systems, social sustainability performance and green competitiveness: the mediating roles of green technology adoption and green product innovation. Journal of Engineering, Design and Technology, 21(1), 206–227.
Akerele-Popoola, O. E., Adegboyega, S. A., & Binuyo, E. L. (2024). A Systematic Review of Nigerian Articles on Sustainable and Green Marketing and Consumer Behavior. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, 31.
Ar, I. M. (2012). The impact of green product innovation on firm performance and competitive capability: the moderating role of managerial environmental concern. Procedia-Social and Behavioral Sciences, 62, 854–864.
Baheti, S. S., & Lenka, U. (2021). Sustainable innovation for sustainable business performance-a systematic review of recent literature (2008-2018). International Journal of Business Excellence, 23(4), 517–545.
Banmairuroy, W., Kritjaroen, T., & Homsombat, W. (2022). The effect of knowledge-oriented leadership and human resource development on sustainable competitive advantage through organizational innovation’s component factors: Evidence from Thailand’s new S-curve industries. Asia Pacific Management Review, 27(3), 200–209.
Bari, N., Chimhundu, R., & Chan, K. C. (2024). Interrelation between sustainable dynamic capabilities, corporate sustainability, and sustained competitive advantage. Sustainability, 16(7), 2864.
Cappelli, A., & Cini, E. (2021). Challenges and opportunities in wheat flour, pasta, bread, and bakery product production chains: A systematic review of innovations and improvement strategies to increase sustainability, productivity, and product quality. Sustainability, 13(5), 2608.
Choudhary, P., & Datta, A. (2024). Bibliometric analysis and systematic review of green human resource management and hospitality employees’ green creativity. The TQM Journal, 36(2), 546–571.
Dangelico, R. M., Pujari, D., & Pontrandolfo, P. (2017). Green product innovation in manufacturing firms: A sustainability‐oriented dynamic capability perspective. Business Strategy and the Environment, 26(4), 490–506.
de Medeiros, J. F., Garlet, T. B., Ribeiro, J. L. D., & Cortimiglia, M. N. (2022). Success factors for environmentally sustainable product innovation: An updated review. Journal of Cleaner Production, 345, 131039.
De Medeiros, J. F., Ribeiro, J. L. D., & Cortimiglia, M. N. (2014). Success factors for environmentally sustainable product innovation: a systematic literature review. Journal of Cleaner Production, 65, 76–86.
Derhab, N., & Elkhwesky, Z. (2023). A systematic and critical review of waste management in micro, small and medium-sized enterprises: future directions for theory and practice. Environmental Science and Pollution Research, 30(6), 13920–13944.
Filgueiras, I. F. L. V., & Melo, F. J. C. De. (2024). Sustainability 4.0 in services: a systematic review of the literature. Benchmarking: An International Journal, 31(5), 1771–1796.
Ge, H., Chen, S., & Chen, Y. (2018). International alliance of green hotels to reach sustainable competitive advantages. Sustainability, 10(2), 573.
Gera, R., Chadha, P., Nag, M. B., Sharma, S., Arora, H., Parvez, A., & Sergeevna, L. Y. (2022). A systematic review of green supply chain management practices in firms. Materials Today: Proceedings, 69, 535–542.
Gheitarani, F., Guevara, R., Nawaser, K., & Jahanshahi, A. A. (2022). Identifying dimensions of dynamic technological capability: A systematic review of the last two decades of research. International Journal of Innovation and Technology Management, 19(04), 2230002.
Ghobakhloo, M., Iranmanesh, M., Grybauskas, A., Vilkas, M., & Petraitė, M. (2021). Industry 4.0, innovation, and sustainable development: A systematic review and a roadmap to sustainable innovation. Business Strategy and the Environment, 30(8), 4237–4257.
Golgeci, I., Makhmadshoev, D., & Demirbag, M. (2021). Global value chains and the environmental sustainability of emerging market firms: a systematic review of literature and research agenda. International Business Review, 30(5), 101857.
Hajar, M. A., Alkahtani, A. A., Ibrahim, D. N., Darun, M. R., Al-Sharafi, M. A., & Tiong, S. K. (2021). The approach of value innovation towards superior performance, competitive advantage, and sustainable growth: A systematic literature review. Sustainability, 13(18), 10131.
Hariadi, S., Moengin, P., & Maulidya, R. (2023). Impact of green practices through green product and service innovation: sustainable product-service system performance model. International Journal of Sustainable Engineering, 16(1), 1–15.
Hurley, C. O. (2018). MSME competitiveness in small island economies: a comparative systematic review of the literature from the past 24 years. Entrepreneurship & Regional Development, 30(9–10), 1027–1068.
Hussein, H., Albadry, O. M., Mathew, V., Al-Romeedy, B. S., Alsetoohy, O., Abou Kamar, M., & Khairy, H. A. (2024). Digital leadership and sustainable competitive advantage: leveraging green absorptive capability and eco-innovation in tourism and hospitality businesses. Sustainability, 16(13), 5371.
Le, T. T., Nhu, Q. P. V., Bao, T. B. N., Thao, L. V. N., & Pereira, V. (2024). Digitalisation driving sustainable corporate performance: The mediation of green innovation and green supply chain management. Journal of Cleaner Production, 446, 141290.
Mady, K., Abdul Halim, M. A. S., & Omar, K. (2022). Drivers of multiple eco-innovation and the impact on sustainable competitive advantage: evidence from manufacturing SMEs in Egypt. International Journal of Innovation Science, 14(1), 40–61.
Martínez-Falcó, J., Sánchez-García, E., Marco-Lajara, B., & Georgantzis, N. (2024). The interplay between competitive advantage and sustainability in the wine industry: a bibliometric and systematic review. Discover Sustainability, 5(1), 13.
Moshood, T. D., Nawanir, G., Mahmud, F., Mohamad, F., Ahmad, M. H., AbdulGhani, A., & Kumar, S. (2022). Green product innovation: A means towards achieving global sustainable product within biodegradable plastic industry. Journal of Cleaner Production, 363, 132506.
Mukonza, C., & Swarts, I. (2020). The influence of green marketing strategies on business performance and corporate image in the retail sector. Business Strategy and the Environment, 29(3), 838–845.
Nasrollahi, M., Fathi, M. R., & Hassani, N. S. (2020). Eco-innovation and cleaner production as sustainable competitive advantage antecedents: The mediating role of green performance. International Journal of Business Innovation and Research, 22(3), 388–407.
Oduro, S., Maccario, G., & De Nisco, A. (2022). Green innovation: a multidomain systematic review. European Journal of Innovation Management, 25(2), 567–591.
Olazo, D. B. (2023). Marketing competency, marketing innovation and sustainable competitive advantage of small and medium enterprises (SMEs): a mixed-method analysis. Asia Pacific Journal of Marketing and Logistics, 35(4), 890–907.
Reklitis, P., Sakas, D. P., Trivellas, P., & Tsoulfas, G. T. (2021). Performance implications of aligning supply chain practices with competitive advantage: Empirical evidence from the agri-food sector. Sustainability, 13(16), 8734.
Sharma, R., & Gupta, H. (2024). Harmonizing sustainability in industry 5.0 era: Transformative strategies for cleaner production and sustainable competitive advantage. Journal of Cleaner Production, 445, 141118.
Shekarian, E., Ijadi, B., Zare, A., & Majava, J. (2022). Sustainable supply chain management: a comprehensive systematic review of industrial practices. Sustainability, 14(13), 7892.
Sikandar, H., Kohar, U. H. A., Sanda, G., Salman, A., Cilan, T., Shabbir, M. S., & Ramos-Meza, C. S. (2024). Eco-innovation in small and medium enterprises (SMEs): A systematic literature review. Journal of the Knowledge Economy, 15(2), 5841–5863.
Solihin, S., Harnovinsah, H., Tugiantoro, T., & Karsam, K. (2023). Green intellectual capital and sustained competitive advantages in the industrial sector of Indonesia. Jurnal Reviu Akuntansi Dan Keuangan, 13(1), 134–156.
Solnørdal, M. T., & Foss, L. (2018). Closing the energy efficiency gap—A systematic review of empirical articles on drivers to energy efficiency in manufacturing firms. Energies, 11(3), 518.
Tan, J., Tan, F. J., & Ramakrishna, S. (2022b). Transitioning to a circular economy: A systematic review of its drivers and barriers. Sustainability, 14(3), 1757.
Tantayanubutr, M., & Panjakajornsak, V. (2017). Impact of green innovation on the sustainable performance of Thai food industry. Business and Economic Horizons, 13(2), 192–209.
Teixeira, A. A., Moraes, T. E. da C., Stefanelli, N. O., de Oliveira, J. H. C., Teixeira, T. B., & de Souza Freitas, W. R. (2020). Green supply chain management in Latin America: Systematic literature review and future directions. Environmental Quality Management, 30(2), 47–73.
Traoré, L., Belinga, B., & Lescuyer, G. (2023). A systematic review of the scope and patterns of green consumption in Sub-Saharan Africa. Sustainability, 15(8), 6343.
Trivellas, P., Malindretos, G., & Reklitis, P. (2020). Implications of green logistics management on sustainable business and supply chain performance: evidence from a survey in the greek agri-food sector. Sustainability, 12(24), 10515.
Waqas, M., Honggang, X., Ahmad, N., Khan, S. A. R., Ullah, Z., & Iqbal, M. (2022). Triggering sustainable firm performance, supply chain competitive advantage, and green innovation through lean, green, and agile supply chain practices. Environmental Science and Pollution Research, 1–22.
Wibowo, V., Gautama, I., Kuncoro, E. A., & Bandur, A. (2024). Improving sustainability in the small-medium culinary industry: Analyzing the role of open innovation and competitive advantage. Journal of System and Management Sciences, 14(2), 172–187.
Wu, S., Cheng, P., & Yang, F. (2024). Study on the impact of digital transformation on green competitive advantage: The role of green innovation and government regulation. Plos One, 19(8), e0306603.
Yadav, S., Samadhiya, A., Kumar, A., Luthra, S., Kumar, V., Garza-Reyes, J. A., & Upadhyay, A. (2024). The interplay effects of digital technologies, green integration, and green innovation on food supply chain sustainable performance: An organizational information processing theory perspective. Technology in Society, 77, 102585.
Yanamandra, R., Abidi, N., Srivastava, R., Kukunuru, S., & Alzoubi, H. M. (2023). Approaching Quality 4.0: The Digital Process Management as a Competitive Advantage. 2023 International Conference on Business Analytics for Technology and Security (ICBATS), 1–6.
Zameer, H., Wang, Y., Yasmeen, H., & Mubarak, S. (2022). Green innovation as a mediator in the impact of business analytics and environmental orientation on green competitive advantage. Management Decision, 60(2), 488–507.
Copyright (c) 2025 International Journal of Science and Society
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
.png)
.jpg)
.png)
.png)
.png)
.png)
1.png)
.jpg)
-modified.png)
-modified.png)
-modified.png)
