The Influence of the @Irwandiferry Instagram Account on the Political Interest of KPI Students at UIN North Sumatra
Abstract
This study aims to examine the extent to which the Instagram account @irwandiferry influences the political interest of students in the Islamic Communication and Broadcasting (KPI) program at UIN Sumatera Utara. The study employs a quantitative approach with an associative-causal design, involving a sample of 30 KPI students from UIN Sumatera Utara selected via purposive sampling. Data were collected using a closed-ended questionnaire with a five-point Likert scale and subsequently processed and analyzed using IBM SPSS version 27 via simple linear regression. Test results indicate that all instrument items were valid, as the calculated R-values exceeded 0.361, and the instrument demonstrated a very high level of reliability with a Cronbach’s Alpha value of 0.946. Hypothesis testing via the t-test revealed that the @irwandiferry Instagram account has a positive and significant influence on the political interest of KPI students; the calculated t-value of 18.312 exceeded the critical t-value of 2.048, and the p-value was less than 0.001. The resulting linear regression equation is Y = 2.000 + 0.857X. Furthermore, the coefficient of determination (R²) of 0.923 indicates that the use of the Instagram account @irwandiferry contributes 92.3% to the variation in political interest among students of the Communication Science (KPI) program at UIN Sumatera Utara, while the remaining 7.7% is influenced by factors not included in the research model. These findings demonstrate that visual-based social media plays a significant role both as an educational tool and as a means to foster political awareness among the younger generation.
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