Indra, H., Saragi, S. and Putriana, L. (2024) “Analysis of the Effect of Up Selling and Cross Selling Sales Methods on the Brand Image of KFX UB Jaya I Pharmacy and its Impact on Purchasing Decisions”, International Journal of Science and Society, 6(1), pp. 510-522. doi: 10.54783/ijsoc.v6i1.1037.