B., Sylvia Kartika Wulan, Fitri Widiastuti, Fitri Chairunnisa, and Garry Yuesa Rosyid. 2025. “Social Media Advertising, Fear of Missing Out (FOMO), and Impulsive Purchase Decision of IPhone Among Generation Z in Indonesia: Evidence from Jambi City”. International Journal of Science and Society 7 (4), 93-101. https://doi.org/10.54783/ijsoc.v7i4.1543.